I get it.

I get it.

Having scaled Headspace from a small live events company into a global technology platform, and having launched another 2X startups, I've probably faced most, if not all of the struggles you and your business may be going through. Raising money, building world class products, leading world class teams, engaging stakeholders, launching a mega brand and scaling a global community. 

If you choose to work with me as your Coach, and/or Co-Creator, you’ll get every ounce of my passion, energy and expertise to help transform your leadership and your business from great, to extraordinary.

Scaling Headspace from a small live events company into a global technology platform, and having launched another 2X startups, I've probably faced most, if not all of the struggles you and your business may be going through. Raising money, building world class products, engaging stakeholders, developing a relationship with your customers, launching a mega brand and scaling a global community.

If you choose to work with me as a Coach, or as a Co-Creator, I can promise that you’ll get all of my passion, energy and expertise to help transform your leadership and business from great, to extraordinary. 

If you choose to work with me as a Coach, or as a Co-Creator, I can promise that you’ll get all of my passion, energy and expertise to help transform your leadership and business from great, to extraordinary. 

How we can work together

Coaching, blended with mentorship

Growing a business, leading people and embracing transformative growth, requires a particular mindset, and a high degree of creativity and resilience.


My goal is to optimise your most valuable resource: You. The best investment you'll ever make in your company is in yourself.

Whether you are the Founder, CEO, COO, or C-Suite, I will hold you accountable to becoming radically responsible for both your growth and the growth of your team. Our sessions will bring clarity and focus through exploring ideas, rehearsing critical conversations, and sharing feedback in a safe environment. I want to empower you to make informed decisions, embolden your team, and become an authentic, confident, wise and capable leader.

Contact me

Contact me

Real people, real results

Real people, real results

Real people, real results

Working with Shona has been a game-changer. Her ability to offer diverse viewpoints and crucial sense checks have been pivotal in my professional growth, and every session leaves me with invaluable insights. Shona is an exceptional coach whose depth of experience challenges and elevates my thinking.

Working with Shona has been a game changer.
Her ability to offer diverse viewpoints and crucial sense checks have been pivotal in my professional growth, and every session leaves me with invaluable insights. Shona is an exceptional coach whose depth of experience challenges and elevates
my thinking.

Melinda Jacobs

Co-CEO, Mindstone AI

How we can work together

Consultant, passionate about Co-Creation

When we work together, I’m not just showing up as a Consultant; you gain a true Co-Creator.


I'll help you stay focused on the big picture, and guide your startup on a transformative journey to becoming robust, innovative and sustainable. Become more decisive, more resourceful, and stay one step ahead with an experienced thought partner.

Together we can work on:

When we work together, I’m not just showing up as a Consultant; you gain a true Co-Creator.


I’ll help you tackle challenges, seize opportunities, and guide your startup on a transformative journey to becoming robust, innovative and sustainable. Become more decisive, more resourceful, and stay one step ahead with an experienced thought partner. We’ll craft solutions that make your products pop, your team thrive and your metrics grow. 

Together we can work on:


  • Vision, Mission, Values

  • OKRs

  • Building a High Performance Team

  • Strategic Decision-Making and Vision Alignment

  • Go to Market

  • Scaling Operations

  • Product Development and Innovation

  • Customer Retention and Engagement

  • Brand Building

  • Successful Transitions and Pivots

  • Culture, Wellbeing and Team Resilience

Contact me

Contact me

Real people, real results

Real people, real results

Real people, real results

Shona has consistently changed my perspectives and driven me towards better solutions. Shes helped me spot blindspots, notice biases and increase my confidence and awareness. I've never had a session with Shona where she hasn't exceeded my expectations and all of this with a deep sense of caring about us and what we're doing.

Shona has consistently changed my perspectives and driven me towards better solutions. Shes helped me spot blindspots, notice biases and increase my confidence and awareness. I've never had a session with Shona where she hasn't exceeded my expectations and all of this with a deep sense of caring about us and what we're doing.

Tom Galea

Cofounder, Lumenate

Frequently asked questions

All your questions answered.

Do I want coaching or co-creation?

What can I expect from coaching? 

What is your coaching style? 

Who have you worked with and what do they say?

How can I contact you? 

Do I want coaching or co-creation?

What can I expect from coaching? 

What is your coaching style? 

Who have you worked with and what do they say?

How can I contact you? 

Do I want coaching or co-creation?

What can I expect from coaching? 

What is your coaching style? 

Who have you worked with and what do they say?

How can I contact you? 

Want to explore working together?
I’d love to hear from you.

Get in touch

Shona Beats © 2025 Designed & built by

Want to explore working together?
I’d love to hear
from you.

Get in touch

Shona Beats © 2025

Designed & built by Anna Charity